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About Us

Feben is an Ethiopian designer who grew up in Sweden, and is based in London where she founded her brand, after completing her studies at Central Saint Martins MA as an Isabella Blow Foundation scholarship.  

Feben takes inspiration and influences from all over the world. Imbued with a surrealist allure, her designs seamlessly merge matter and form, creating optical illusions that manifest as a blend of distinctive silhouettes and vibrant and intense prints.

Feben has showed at London Fashion Week, under the banner of NewGen and has since moved ephemerally to show at Milan Fashion Week supported by Dolce & Gabbana for AW24. Reign SS25 was her first independent show, a contemporary presentation showcased during London Fashion Week September 2024.