How a New Generation of Women is Reshaping Fashion in 2025

Forget the veil of glamour: fashion can be a grind in 2025. What can a new generation of female writers, designers and concept store owners do to break the cycle?

Fashion may feel like it’s in crisis mode right now, but its future is in the hands of a new generation – and if they have anything to do with it, it’s actually looking quite bright. This is especially true of London. The city is known for its scrappy, DIY spirit, and a wealth of talent that has always somehow managed to make it work. Which is why, this season, we’re homing in on the UK capital to spotlight some of the most exciting talent working in the city right now and ask them what it’s like to forge ahead in new, innovative ways. From the driving force behind one of London’s coolest concept stores to the fashion commentator sparking vital conversations on social media, these eight women are expanding the parameters of the industry’s existing ecosystems.

Since graduating from the British Fashion Council’s NewGen initiative last year, Ethiopian-Korean designer Feben has taken her eponymous brand from London to Milan and back again –though her most recent collection was inspired by the Hamptons, and Little Edie’s Grey Gardens. 

“There isn’t one particular moment that I fell in love with fashion; I have so many memories and experiences that drew me to it. I love collecting different objects and my inspiration could come from anywhere –a conversation or a colour, for example. My A/W25 collection, Staunch, was inspired by Little Edie from Grey Gardens . “My work takes a surrealistic approach to prints, draping and the female form, inspired by what I have been exposed to. I believe we are all on our own journeys and there’s no point in com - paring, but it goes without saying that some roads are longer than others. The system is not designed for [women], especially Black women, and there’s plenty that needs to change. Doors need to open and voices need to be heard. “I think that it’s important to not take things too seriously –at the end of the day, they’re just clothes –but my advice to any woman starting out in the industry today would be to try and leave it better than you found it.” IVD

dazeddigital.com by Isobel Van Dyke

Published on Sept 19 2025